Branding | Logo DesignDiane is a high-end broker specializing in mid-century homes as well as an artist. She wanted a brand that pulled all of these elements together including her Greek heritage. The typeface was the foundation to tie everything together. Color was also a consideration, this being her personal brand, it had to coincide with the Windermere corporate brand.
In addition to her real estate career, Diane is an artist, and specializes in high-end mid-century homes. Her last name being Greek inspired the typeface, further personalizing her brand. These elements were showcased in the design and typography.